La Quebrada is the capital of Urdaneta Municipality in the state of Trujillo in Venezuela. The town is also sometimes called La Quebrada de San Roque. It is situated in a beautiful mountainous area and enjoys cool weather all year long. In the past, the primary income of the townspeople came from coffee plantations, but today all farming is dedicated to the cultivation of vegetables, fruits and flowers. The houses are built in a Spanish colonial style on laderas or sloped lots, very well planned. The townspeople are very open, gracious and welcoming. All these characteristics have helped attract many visitors and tourists to the town.